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Samsung

The ask

The ask

Provide an immersive, unified commerce experience across devices.

The Process.

The Process.

The goal of this project was to create an immersive and inspiring experience for consumers of Samsung's new line products, from TVs to refrigerators to digital cameras. I worked with Art and Creative Directors and helped manage a small team of visual designers to develop multiple key PDPs for the Samsung global e-commerce adaptive redesign.

Our process was very agile.  It entailed daily collaboration with both the core team and R/GA's motion studio team to sketch and develop 3D environments, storyboards and animations. I was a key player in creative concept development, concept sketch and storyboard production, visual design and motion graphics art direction for hero videos and page modules for a set of high-profile products (NXMini Camera, UHD 8500 Curved TV, UHD 7500 Flat TV, Food Showcase Refrigerator and Evo MicroSD Memory Card).

My responsibilities quickly expanded, and I was able to own the entire art direction and design for the NXMini camera product page as well.