About this Project
UX Design for a hypothetical app for a large healthcare provider that members can easily access on their mobile phones.
The navigation should prioritize and structure information in a way that connects users to the areas of the app they are most likely to want to access as efficiently as possible. Properly architecting the navigation is contingent on determining primary, secondary, and tertiary functions. Because the chief value of this app is practical, task-oriented utilities including the provider directory, prescription information and payment and claims overview should be privileged over wellness education (another requested feature).
In the proposed IA shown above, general wellness information and health toolkits related to topics such as weight management and smoking are consolidated within “My Wellness Center.” The requested virtual check-up feature and any additional personalized health insights may also live in this area of the app. Appointment scheduling functionality is available within the context of the Provider Directory, as are individual Provider profiles. A section that captures personalized coverage details (“My Care”) is a recommended addition based on competitive analysis and market research. This can be the home page the user lands on when s/he logs in. Possible design patterns for the navigation include a visual launchpad or a "hamburger" slides out from beneath main content (shown).
Once a user logs in to the app, s/he lands on the “My Care” page. An alerts feed provides timely, centralized updates on the status of claims, payments and coverage changes. Below that, an accordion menu provides easy access to an overview of the user’s coverage. The expanded state of the digital insurance card section is shown. The design is scalable and can easily accommodate more content categories and embedded features. A link to the “Find a Provider” functionality or other key areas can be featured within the landing page as well, as needed.
After the user taps the “Find a Doctor” CTA, a list of providers appears, with some key information about each. Tapping on a provider will trigger a detail page. Here, user can save a provider to his/her favorites or schedule an appointment by selecting an available date and tapping the “Schedule” call to action. Future features could include the ability to set a reminder about an appointment or add it to an existing calendar.
Overall, the app should be designed with an understanding of the user’s workflows outside of it. It should be highly functional with a focus on tailoring, surfacing and guiding the user to highly relevant information. Meaningful personalization features that support the user’s workflows and goals can be thoughtfully layered throughout.