About Fashion GPS

Fashion GPS is a B2B software company that provides solutions for the global fashion industry. The Fashion GPS suite of products includes mobile and web apps that help fashion brands and PR agencies track their samples, plan and manage attendance and seating at events, and host and distribute lookbooks and publicity materials.

At Fashion GPS, I worked with brands, business strategists and developers to guide the product vision for Fashion GPS products. As an early member of the small team, I owned multiple stages of the product development process: from meeting with stakeholders, to defining product features, to creating visual mockups and managing both remote and in-house engineers. Key projects include a digital attendance management system used at Mercedes-Benz Fashion Week since 2010; Radar, an invite-only social platform for the fashion community; Styles, a “virtual showroom” for fashion brands including Topshop, French Connection and River Island; and a user interface re-design for the core app.


About GPS Radar

In late 2011, Fashion GPS launched Radar, a global platform designed to connect the fashion industry and make managing events even easier. Radar was positioned as a public-facing companion to the core events management web application, used at Mercedes-Benz Fashion Week in New York and abroad since 2010, and was built for both web and mobile platforms by a small, hands-on team of which I was a part.

Designed for media, creative professionals, and industry insiders, Fashion GPS Radar helps people manage their social invitations year website and mobile interface using just a few clicks or taps. Key features include an events map (via GoogleMaps integration) and QR codes for speedy digital check in. Show attendees can scan their e-vites off a smart phone to enter shows at Mercedes-Benz Fashion Week, reducing the need for wasteful paper invites. In August of 2012, Fashion GPS partnered with Style.com to offer fashion show images on the Radar mobile platform. Today Radar boasts a curated membership
of over 10,000, while the Radar iPhone app has been downloaded over 20,000 times across the globe.


  • Digital Information Ecosystem (Experience Design)
  • User Stories and Flows
  • Product Owner
  • V1 Mobile UI

About GPS Styles

In 2011, Fashion GPS began developing Styles, a “virtual showroom” for the fashion community (shown at top).  For brands, designers and PR agencies: Styles is a cloud-based asset manager for centralized storage, organization and distribution of media files. Users can create and publish galleries of product images, look books, videos and press releases that fashion press and bloggers can source and download with just a few clicks, eliminating the need for time-consuming email chains. Unlike other image banks, Styles is also fully integrated with the Fashion GPS core software for web based sample requesting – an industry first.

In addition to creating wireframes (below) and medium-fidelity comps, I conducted stakeholder interviews with Fashion GPS clients to gauge interest and needs, wrote the first feature documentation for the product, and helped manage the development process. Some of the features I helped conceptualize with the innovative team at Fashion GPS include:

  • Storyboards
    Allow GPS Styles users to organize and save images based on story themes, and enable their contents to be easily downloaded in bulk
  • Associated Assets
    Brands can create links between their assets: for instance, by associating products to a runway look or editorial.
  • Privacy and Sharing Controls
    Brands choose who sees their product images, and can publish public galleries or send private galleries to select recipients via custom tokens
  • Social Sharing
    Leverages existing social communities to raise brand profile and Styles’ visibility
  • Fashion GPS Samples Integration
    Supports web-based sample requesting and rich reporting on most viewed, downloaded and requested styles – essentially offering pre-retail analytics 

Click through the wireframes above to view interaction

The Styles UX was modeled after a traditional e-commerce experience in order to support desired workflows. Instead of buying products, however, users are encouraged to browse, bookmark and download images or request samples. Image galleries are presented in the familiar style of an online storefront, with left-hand filter options, an inline search and additional viewing options in the form of large thumbnail view and list view for added usability.
Related styles from a brand or PR firm’s online offering, such as other looks from a seasonal collection, are cross-linked to encourage user engagement and mimic a suggestive shopping experience. Storyboards allow users to create collections of images around a central story theme (“Denim Story” “Shabby Chic Florals”) and support bulk downloads for ease of use.


  • Feature Specification Documentation
  • Competitive Research
  • Experience Design
  • Wireframes and Design Comps
  • Product Owner