About this Project

My interest in entrepreneurship and technology recently led me to Brooklyn Incubator, an independent investment company where I applied my background in user experience, product strategy and technology to source and advise promising investment opportunities with a special focus on consumer internet. I managed day-to-day work streams and provided preliminary diligence on all opportunities, along with market research and competitive analysis. In addition to designing the Brooklyn Incubator website, I actively participated in two investments and consulted with our portfolio companies and partners, including undertaking UX audits of the Real Estate crowdfunding site and the mobile payment app Dash (

My UX audit of is available for download below.

Visit Brooklyn Incubator




Competitive Analysis of Real Estate Crowdfunding

Below is a site audit of a real estate crowdsourcing platform, which I evaluated relative to its competitors as part of Brooklyn Incubator.  In addition to a high-level competitive analysis, the document also includes a site inventory with specific UX recommendations for page content, design, organization, and product features. This exposes a lot of my thinking around design and product innovation. Click through below.