About this Project

The goal of this project was to create an immersive and inspiring experience for consumers of Samsung's new line of high-end products, from TVs to refrigerators to digital cameras. I worked with Art and Creative Directors at R/GA to develop multiple key product landing pages for the Samsung global e-commerce adaptive redesign. The process entailed daily collaboration with motion graphics to create immersive 3D environments and animations that would tell a compelling product story and reinforce the Samsung brand. My work included creative concept development, concept sketch and storyboard production, visual design and motion graphics art direction for key video modules for mobile, tablet and desktop. I also led the art direction and visual design for the NXMini camera product page.


Methods and Deliverables

  • Creative Concept Development
  • Sketching
  • Storyboarding
  • Photo Compositing & Retouching
  • Visual Design
  • Motion Graphics Art Direction

See Products Live


Initial concept stages and 3D/Motion Art Direction and styling at various stages shown above.

View inspiration pinboards here and here.